Press Inquiry Escalation Process

Principal Press Guidance 

When a member of the press calls, emails, or shows up at a school: 

  • Every borough has a press office contact, who is available to help with inquiries and interviews. Please reach out to them for support when needed.
  • When in doubt, reach out to your press contact or press@schools.nyc.gov.
  • If you have the opportunity to give a statement, you’re welcome to refer the reporter to your press contact.
  • If you have the opportunity to give an interview, prep sessions are available to you, reach out to your primary press contact.
  • When there are great things going on at your schools that you’d like to highlight, please reach out to goodnews@schools.nyc.gov. Even if it’s not necessarily newsworthy, we can help facilitate sharing it on social media.
  • The press team will work to support you on any public facing endeavors through media training, talking points, prep sessions, crisis management, and amplifying positive stories. Reach out to your press contact for support with any of the above. 
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