Social Media Account Tip Sheet

Account Set Up

A school admin and a school media point of contact (i.e. Tech SPOC, librarian, tech teacher) should have access to this password
Use what other schools are doing as inspiration
- Sample NYC Schools accounts.

Consider including the following information in the about section.

If you are showing pictures of school community members, have a signed media consent form

Ensure the guidelines indicate what type of comments are acceptable/unacceptable i.e. engage in respectful dialogue, no promotional posts
Understand the commenting settings i.e. turn off, delete, block

Use your school logo
If the social media site generates the DOE logo automatically, it does not pose a problem

Roles often emerge in effective social media accounts. Consider who might fulfill the following roles:

Nurturers who will always be seen greeting new people
Responders who have the urge to comment and make sure everyone’s posts and ideas and contributions are recognized
Pushers who can deepen the dialogue with their probing questions
Sharers who are always finding a good outside resource to enrich a conversation
Monitors who can alert you to any activity that may be of concern

You may want to consider students and family members who could fulfill some of these roles as well.

Schools should set up a social media/marketing committee or advisory. This way everyone is on the same page nothing slips through the cracks.

Review applicable guidelines and policies